Reach More Customers via Automatically Translated Product Images

Automatic translation of image text can help customers read a listing, but it does not replace checking the product, claims, and visual assets for the destination market.

Understand the Announced Feature

Amazon announced automatic translation of embedded image text into customers’ preferred language across specified stores. Availability and rendering should be checked on the actual listing. An announced capability does not guarantee that every image, font, phrase, or store is supported.

Audit the Result

1. Inspect important listings in the relevant shopper language and marketplace.
2. Check quantities, units, dimensions, compatibility, warnings, and technical terminology.
3. Confirm the text still fits and remains readable at practical sizes.
4. Record errors with the original asset and the displayed result.
5. Use the applicable asset-management or support process to correct issues.

Separate Translation from Localization

Changing image language does not change electrical compatibility, unit systems, legal labeling, claims evidence, or product approvals. Seller Scale recommends having important technical and regulatory wording checked by a competent reviewer. A mistranslated warning is not merely a cosmetic issue.

Maintain Source Assets

Keep editable originals and approved localized versions, with a record of the product version and market. Verify which asset appears live rather than assuming a manually uploaded file always takes precedence. Main images must still follow the applicable product-image rules; translation is not permission to add otherwise prohibited graphics.

Sources and Scope

The linked sources support the documented points above. Recommendations and hypothetical calculations are editorial guidance, not Amazon rules or promised results. Check the current requirements for your marketplace and account before acting.

• Amazon automatic image translation announcement
• Amazon product image requirements