How to Download Amazon Seller Central Sales Reports

Choose the report based on the question: ordered sales, traffic, payments, advertising, and physical inventory are different records. They should not be expected to match without reconciliation.

Select the Right Evidence

• Sales and traffic: product demand, traffic, and ordered-sales measures.
• Payment/settlement records: credits, deductions, reserves, and transfers.
• Advertising reports: delivery and attributed outcomes under the relevant ad rules.
• Inventory reports: physical stock and movement reconciliation.

Download Consistently

1. Select the correct account and marketplace.
2. Find the relevant report through the current Seller Central reporting tools.
3. Choose dates, aggregation, and product scope deliberately.
4. Export the available file and save the original with its retrieval date.
5. Record currency, timezone, metric definitions, and whether the period is complete.

Navigation labels and available reports can change. Use the in-account help rather than assuming every seller sees an identical menu path.

Explain Differences Before Calling Them Errors

Ordered sales can precede shipment and payment. Returns, fees, reserves, and currency conversion can create further differences. Do not force every file to the same total by deleting unmatched rows.

Unit session percentage is a units-per-session metric, not a count of unique customers who purchased. Check each field’s definition before calling it a customer conversion rate.

Use the Export for the Intended Decision

Seller Scale recommends keeping raw files separate from the analysis workbook and documenting adjustments. Reconcile the complete financial records with an accountant for formal reporting. A payment download lacks product cost and many expenses, so it cannot independently establish net profit or taxable income.

Sources and Scope

The linked sources support the documented points above. Recommendations and hypothetical calculations are editorial guidance, not Amazon rules or promised results. Check the current requirements for your marketplace and account before acting.

• Amazon SP-API reporting updates
• Amazon Flat File V2 settlement schema