Amazon Fair Pricing: Managing Off-Channel Promotions

Plan off-Amazon promotions around customer value and commercial margins. Do not build the promotion on a promise that Amazon cannot see a coupon, checkout discount, or differently worded product title.

What the Policy Establishes

Amazon’s Marketplace Fair Pricing Policy covers pricing practices that can harm customer trust and includes shipping charges. Pricing Health can identify offer-pricing issues. Neither source establishes a universally safe discount method or a fixed recrawl schedule.

Featured Offer eligibility and a policy violation are not interchangeable. Identify the message and affected offer before attributing every lost Featured Offer to an external promotion.

Review Promotions Transparently

• Compare the actual product, pack quantity, condition, shipping charge, and promotion terms across channels.
• Use accurate identifiers. Do not assign a new UPC to an unchanged product solely to disguise it.
• Price genuinely different bundles according to their contents and applicable listing rules.
• Do not assume email gates, noindex tags, or cart-only discounts prevent price comparison.

When an Offer Loses Eligibility

1. Check Pricing Health and the offer’s current eligibility/status.
2. Verify the comparison refers to the same item, quantity, and condition.
3. Correct actual errors in your prices, shipping settings, or catalog attributes.
4. If the comparison is wrong, ask Support to review the specific evidence.
5. Monitor the offer and record whether the status changes.

There is no guaranteed restoration time, and changing an external page does not promise immediate recovery.

Make a Commercial Decision

Seller Scale recommends estimating contribution after the promotion, advertising, fulfillment, and returns. A discount that wins sales while losing contribution is not useful growth. Review distribution agreements with qualified counsel where necessary; Amazon pricing decisions do not enforce your private MAP contract.

Sources and Scope

The linked sources support the documented points above. Recommendations and hypothetical calculations are editorial guidance, not Amazon rules or promised results. Check the current requirements for your marketplace and account before acting.

• Amazon Marketplace Fair Pricing Policy
• Amazon Pricing Health messages