How We Multiplied Swan & Edgar's Sales by 5X on Amazon
A comprehensive teardown and rebuild of a struggling catalog, resulting in category dominance and massive margin expansion for a luxury men's watch brand.
The Challenge
Swan & Edgar came to us with a common problem: they had great luxury watches, but little to no traction on Amazon. They suffered from poor keyword indexation, search-suppressed products, and IP violations that caused a loss of trust with the A9 algorithm.
Their campaigns were poorly structured and lacked strategy, wasting budget on broad terms with high bleed traffic and terrible conversion rates against heavy competition.
The Strategy
PPC Restructure
Shifted strategy from broad keywords to highly relevant long-tail terms. Implemented defensive targeting, ranking campaigns, and "buy more save more" promotions.
Catalog & SEO Optimization
Corrected parentages, wrote SEO-optimized listings, and successfully launched 8 new models to strengthen overall visibility and sales footprint.
Marketing & Account Health
Developed premium A+ Content aligned with their luxury heritage. Managed inventory to boost in-stock rates and maintained a strong IPI score.
The Execution
Audit & Fix
Corrected parentages and resolved IP violations to regain trust.
Optimize
Launched premium A+ content and completely overhauled listing SEO.
Rank Push
Shifted to long-tail highly relevant keywords and defensive targeting.
Scale
Launched 8 new ASINs and maintained strong profitability and ranking.
The Results
By mid-2025, the brand achieved six figures in YTD sales, with a 5X increase in total sales since we partnered in 2022.
"Working with this Amazon agency has been a game-changer. Their ability to swiftly analyze and fix problems has been key in ensuring our continued success. We've seen a 5X increase in sales."
More Case Studies
[PLACEHOLDER] Kitchenware Co
Home & Kitchen"Turned an unprofitable catalog into a highly profitable market leader."
View Case Study[PLACEHOLDER] Fitness Apparel
Sports & Outdoors"Scaled from $800k to over $2M a month in 12 months."
View Case StudyBuild My Growth Plan
Every brand we work with started exactly where you are now.
Let's build a plan that turns your Amazon store into your strongest sales channel.
Build My Growth Plan